Given Mkhari. |
Gauteng’s newest commercial talk
radio station made its grand entrance with the promise of shaking up the South
African radio scene. A year later, POWER 98.7 is still making waves, having created
a powerful platform for authentic dialogue.
POWER 98.7 is proud to be
celebrating its birthday with the knowledge that the fanfare with which it
launched was well deserved. The station has succeeded in its aim of creating a
truly South-African talk radio station with content that speaks to the South
African majority.
Barely three months into
existence, POWER 98.7 was named the second-most influential media institution
in business according to an analysis of the agenda setting media (ASM) for the
second half of 2013, commissioned by Media Tenor SA.
And in December, the
station made Google’s top 10 trending search list of 2013 by South Africans and
no 1 in media, according to Zeitgeist.com.
The nature and level of debate
and engagement on POWER 98.7 already attests to the station’s success and the
numbers back it up. By December 2013 the station had attracted more than 90,000
radio listeners in the upper echelons of society with most of our listeners in
the Living Standard Measurement (LSM) range of 8 – 10. POWER 98.7 enjoys one of
the highest online streaming audiences in South Africa with a minimum of
52 000 monthly streaming audience and a twitter following of around
45 000.
POWER 98.7’s popularity and
influence as a newcomer in the radio industry is also evidenced by the quality
of advertisers – from banks, cellular networks to major retailers - who have
chosen the station as a vehicle to reach their audience. By the end of its
first financial year, POWER 98.7 had exceeded their revenue targets by 120%. On
the staff front the station managed to retain over 90% of the original
personnel, a remarkable achievement by start-up standards. The station’s
well-known names have continued to entrench their authoritative positioning
with key personalities such as Tim Modise, Azania Mosaka, Eusebuis McKaiser,
Pabi Moloi and others gracing South Africa’s front pages and commenting on
matters of national significance in other national media.
These powerful talented radio
presenters – who are playing a growing role in shaping opinion in this country
- have had the great opportunity to host many influential personalities.
These include former South African president Thabo Mbeki, former South African
deputy president Kgalema Motlanthe, firebrand politician Julius Malema,
comedian Trevor Noah to name just a few. Each personality that has graced
our station has ensured that our voice remains universal, dynamic and
inclusive.
Said Given Mkhari, Chairman of
POWER 98.7 “We are grateful for the support we have received from the nation
and look forward to continuing to connect with people who are keen to develop
their community and their idea of nationhood. Our aim was not to create a
traditional news-driven talk show station. We wanted to revolutionise talk
radio. We have succeeded in raising the bar on talk and lifestyle radio, we
have helped create truly impassioned debates and engagements about South
Africa.”
Mkhari added “As we celebrate
this significant milestone, our birthday wish is to continue being the
powerful, thought-provoking voice we envisaged for South Africa and to keep the
conversation going. While in the first year we focussed on refining the on air
product, our new focus will be on more direct interactions with our listeners
and advertisers by conducting external campaigns and other outreach
programmes.”
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