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Wednesday, February 1, 2012

Growth: Mobile data usage to ramp up in South Africa in 2012 - With Provisions

Dearth of South African mobile market statistics is fast becoming a thing of the past, as this post’s  abundant quotation of sources that offer rich insights will show. All signs are pointing in the right direction for this market, but there are things that need to be done to increase the momentum.
The latest South African Google Zeitgeist indicated that Whatsapp topped the fastest rising searches, ahead of Rugby World Cup and the Royal Wedding. Portland’s “How Africa Tweets” 2011 report put South Africa in the lead in the Twitterati stakes, with volume of tweets that was twice that of  the country in the second spot. In addition, this report stated that the bulk of Mzansi twitterers accessed this social platform from their mobile phones. Evidently, the growing access to data is allowing South Africans to do more with their mobile phones, and they are also looking for cheaper ways to do some of the basic functions. Click here to read more

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