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Sunday, October 21, 2012

Cheers to A Jameson Select Weekend in New York!

The Jameson Select Reserve Weekend in New York may have come to an end, but it will live in the lives of four very fortunate Metro FM listeners forever.

A month ago the journey began when Metro FM announced that Jameson Select Reserve would be giving four of their winners a weekend experience of a lifetime. This experience included an all-expenses paid trip to Brooklyn, New York for 7 days. This included a city tour, experiencing the New York night life, and to top it off, seeing Jay-Z live in concert. Jay-Z presented his new basket ball team, the Brooklyn Nets, and opened his new stadium, The Barclay Centre, with a once in a lifetime concert with an all-star lineup. This was Jay –Z’s first concert in Brooklyn in ten years and the Metro FM winners got to experience it all.

The winners were not sent to New York empty handed. They were the guests of honour at a VIP send off party at The Sands, which boasted an incredible DJ lineup featuring the Naked DJ, Spectacular, Naves, Vigilante, and Megabrain amongst others. The winners each received Ray Ban sunglasses, R3000 G-Star Vouchers, an iPad, Jay-Z’s CD catalogue, a bottle of Jameson Select Reserve, a Cellini leather back pack, and some spending money.

“The Jameson Select Reserve New York take over was an unforgettable experience that was hugely enjoyed by all!  The success of the campaign was undeniable; listeners had an opportunity to enjoy the sights of New York whilst building up to the Jay-Z concert in Brooklyn which was truly one of the most amazing productions ever.  METRO FM would like to thank Jameson for yet another successful on air/on the ground campaign that truly left the best memories embedded in heads of those both on the trip but also the listeners that got to experience the trip through crossings/tweeting by the Naked DJ” says Caren Olsen, Metro FM Programme Manager.

Seth Pereira, Marketing Manager Jameson South Africa shares “Jameson Select Reserve was proud to partner up with Metro FM for a second year running in bringing this fantastic competition to life. Jay-Z is a leader and iconic figure in the music industry and Jameson Select Reserve was proud to be able to share this once in a lifetime opportunity with the Metro FM listeners”.

For more info or to be a part of the competition next year – /011 783 1812/ 082 902 2770


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