IT is very stiff and shaking to have lost notice of my favorite
paper, Sunday World was once a tabloid paper, the one that catered to the black
market, the paper that you were scared of, the paper that everyone behaved in
their presence, the paper that didn't have a long shelf life and of course the
paper that was cutting edge when it comes to tabloid journalism!
Sunday World:
South Africa’s original tabloid, Sunday World is a young, exciting and the
unrelenting weekly newspaper featuring a team of top journalists who speak the
language of the people in the street as well as those in the corridors of
power.
It might be South
Africa’s original tabloid, is it relevant to South Africans? It is a myth to
say that Sunday World is young and exciting this day… I am not sure whether the
new editor is trying to take a different tactic with this once tabloid or he
has failed to study the market of its readers?
A feisty, high-quality “infotainment” product reflecting the world and aspirations of its young black readers. Think breaking celebrity news, socially relevant topical issues, lively news reportage, superb sports coverage and fun-flavored stories that connect readers to what’s happening around the corner, around the country and the world.
“Young black readers”? I am sure this is still referring to
the aged Sunday World and it would be nice if it can be changed and focus more
on a newly researched market, I am a young black reader, yet the stories are not
as interesting as they used to be, I am sure some people will ricochet with me:
I remember reading a true tabloid paper, when the likes of top journalist(s), like
Ngwako Malatji were still working for the paper.
The people responsible for circulation I put money on that
they will fully agree with me when I say the PAPER’s sales have dropped, the
shops return copies that are left, the paper should it be treated like a
MAGAZINE it will have a very long shelf life. Sunday World will never be sold
out at the nearby shop, go check before the shop closes and you’ll find it on
the shelves.
People used to wordily praise the paper on the Social media
when it hits the shelves and now it’s all mute and actually, I bought it just
to see what’s the difference now compared to the original Sunday World.
I will never say the new editor might win later, how can you
transform a paper like that over the few months you've been on the ropes? When
changing a product, one needs to zoom in, bit by bit so that the readers can
relate to the new changes, and not boycott the paper. Ok, like any new boss,
you wanted to hear your own heels? Well, that’s not how tabloids work, it’s not
like property supplements!
The lead story, “Look out, Louca…” It is indeed a very vital
story, for your readers? No! That story could have been done or rather placed
better in the City Press or The Sunday Times, even the Mail & Guardian,
where are the celebrity news that you claim to be breaking?
Sunday World has no breaking news at all, you’ll notice
that, oh, flip, I saw this on the internet or wires! Boils down to the question
of the team of top journalists that the paper claims to have, what are they
doing? Rubbing shoulders with celebrities and failing to get cutting edge
gossip?
Okay, should I even start talking about the layout? It screams dull, boring, passionless, and "F! I hate my job, let's just design and get over with it." Lets go back to journalism school now, "The secret to selling news doesn't just lie on the news content only; a good design is key and takes top priority." Please!
The back page was also stupid with a girl posed topless, I mean don't they have sports? God only can help that helpless paper!
Okay, should I even start talking about the layout? It screams dull, boring, passionless, and "F! I hate my job, let's just design and get over with it." Lets go back to journalism school now, "The secret to selling news doesn't just lie on the news content only; a good design is key and takes top priority." Please!
The back page was also stupid with a girl posed topless, I mean don't they have sports? God only can help that helpless paper!
By Buchule Raba | GoXtra News - Facebook | Twitter | GoTv Channel
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