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Wednesday, April 10, 2013

McDonald's launches a National campaign to support creativity!

The legendary brand, McDonald's launches a national campaign to engender and support creativity by individuals and groups, no matter the odds against which their creativity is expressed and brought to life.

“I'm lovin it StreetRhythm…” campaign is about discovering extremely gifted young DJ’s with that uncanny, almost scary yet charming DNA of a creative rebellion. It’s about encouraging the hidden genius of a creative deviant to come to the fore and set the nation’s imagination ablaze. We are looking for restless and ever-searching souls to whom creativity is an endless quest for personal truth and engaging with the world on their own terms.


For these young DJ’s and their dance crews, there are no fears expressed and absolutely no one can extinguish their raging creative fire. These youth epitomize the McDonald's spirit, they don’t wait for fate to interpret their dreams - they fight it out to see their dreams come alive in their awoken hour.

Street Rhythm is the flagship program of the Kuwa Ajabu Foundation.  The investment of McDonald's into Street Rhythm allows for dominance across ALL the marketing of the Hub.

On the 16 May, DJ Dean Fuel, DJ Loyd and Kaunda will bring the epic Semi Final experience of Street Rhythm to Jamieson Plaza, UCT. Students can vote for their favourite DJ and Dance crew during your lunch break to ensure their favourite join us in Johannesburg for the finals.

Major League will be hosting the semi-finals on the 17 May 2013 at the Nelson Mandela Metropolitan University. 12h00 at the North Campus Grounds.

2 May 2013 on the Library lawn at Wits University’s East Campus. DJ Sphectacular, DJ Naves and Ms Cosmo will be hosting the semi finals.

DJ Euphonik and DJ Shimza will host the semi-finals on 10 May 2013. At The Quad on UKZN’s Westville Campus between 12h00 and 13h00

Prizes to be won…

 DJ Winner:

The Winning DJ can win a prize to the value of R 50 000.00

Shure SHR550DJ Headset to the value of R 2000.00
Portfolio Photo shoot to launch your career to the value of
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
Butan Street Wear Clothing Hamper to the value of R 2500.00
Nokia Lumia phone to the value of R8500.00
Nike clothing hampers to the value of R 2500.00
Exclusive full page interview with ISpeakHipHop Magazine to launch your career to the value of R 30 000.00

Dance Crew Winner:

The McDonalds Street Rhythm dance crew winners will receive a total of R 50 000.00 in cash as first prize money.
Portfolio Photo shoot to launch your career to the value of
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
Butan Clothing hampers to the value of R 7500.00 for the crew
Nokia Lumia  phone to the value of R 8500.00
Exclusive full page interview with ISpeakHipHop Magazine to launch your dance crew’s career to the value of R 30 000.00
Nike clothing hampers to the value of R 5000.00

Important upcoming dates:

17 May            Port Elizabeth NMMU
16 May            Cape Town UCT
2 May              Johannesburg – WITS
10 May            Durban UKZN

13 June            Johannesburg, Zone 6, Soweto

Issued by Johan Venter
Energy Brand Activist

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