The legendary brand, McDonald's
launches a national campaign to engender and support creativity by individuals
and groups, no matter the odds against which their creativity is expressed and
brought to life.
“I'm lovin it StreetRhythm…”
campaign is about discovering extremely gifted young DJ’s with that uncanny,
almost scary yet charming DNA of a creative rebellion. It’s about encouraging
the hidden genius of a creative deviant to come to the fore and set the
nation’s imagination ablaze. We are looking for restless and ever-searching
souls to whom creativity is an endless quest for personal truth and engaging
with the world on their own terms.
For these young DJ’s and their dance
crews, there are no fears expressed and absolutely no one can extinguish their
raging creative fire. These youth epitomize the McDonald's spirit, they don’t
wait for fate to interpret their dreams - they fight it out to see their dreams
come alive in their awoken hour.
Street Rhythm is the flagship
program of the Kuwa Ajabu Foundation.
The investment of McDonald's into Street Rhythm allows for dominance
across ALL the marketing of the Hub.
On the 16 May, DJ Dean Fuel, DJ Loyd and Kaunda will
bring the epic Semi Final experience of Street Rhythm to Jamieson Plaza, UCT. Students
can vote for their favourite DJ and Dance crew during your lunch break to
ensure their favourite join us in Johannesburg for the finals.
2 May 2013 on the Library lawn at Wits University’s East
Campus. DJ Sphectacular, DJ Naves and Ms Cosmo will be hosting the semi finals.
DJ Euphonik and DJ Shimza will host the semi-finals on
10 May 2013. At The Quad on UKZN’s Westville Campus between 12h00 and 13h00
Prizes to be won…
DJ Winner:
The Winning DJ can win a prize to the value of R
50 000.00
Shure SHR550DJ
Headset to the value of R 2000.00
Portfolio Photo
shoot to launch your career to the value of
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
Butan Street
Wear Clothing Hamper to the value of R 2500.00
Nokia Lumia
phone to the value of R8500.00
Nike clothing
hampers to the value of R 2500.00
Exclusive full page interview with ISpeakHipHop
Magazine to launch your career to the value of R 30 000.00
Dance Crew Winner:
The McDonalds Street Rhythm dance
crew winners will receive a total of R 50 000.00 in cash as first prize money.
Portfolio Photo shoot to launch your
career to the value of
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
R 11 500.00 with Chatt Photography, professional photographer Christiaan Hattingh. Included in this prize is Hair, Make-up and styling by TalentBox
Butan Clothing hampers to the value
of R 7500.00 for the crew
Nokia Lumia phone to the value
of R 8500.00
Exclusive full page interview with
ISpeakHipHop Magazine to launch your dance crew’s career to the value of R 30
000.00
Nike clothing hampers to the value
of R 5000.00
Important upcoming dates:
17 May Port
Elizabeth NMMU
16 May Cape
Town UCT
2 May Johannesburg – WITS
10 May Durban UKZN
Issued by Johan Venter
Energy Brand Activist
Energy Brand Activist
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