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Wednesday, April 10, 2013

Breaking News: SIMFY AFRICA Announces new apps and more!

You've heard it here!

SA’s first music streaming service is now even better!

In keeping with its innovative and first to market ethos, simfy africa has responded to the specific needs of the South African market and has released a set of completely updated mobile applications.  Users can now enjoy a faster, more intelligent search, better graphics, faster loading of streaming tracks and more control over data usage.  All of which gives the user better access to new releases, classic albums and customised playlists on their Android, iOS and Blackberry smartphones.

“The all new apps are a giant step forward, featuring fresh design and improved usability and stability as they were re-written from scratch”, comments Davin Mole, CEO.  “Having listened to a lot of feedback, we set out to give our users the very best possible service.  The new apps also offer features previously available only via the web and desktop interfaces, a step we feel is critical in Africa with the bias towards mobile as the access method of choice”.

In contrast to the iOS and Android apps, which were developed in Europe, the new BlackBerry app was developed in South Africa by Prezence.  “It was a critical decision to develop the BB app locally”, says Mole.  “We have a unique domination in the South African smartphone market by BB users and so this app was developed for the specific challenges of our environment – chief amongst them signal quality and the high cost of data.  The new BB app feels like a high-powered smartphone app, and offers ‘touch and type’ recognition”.

Users now have easier access to their own music choices as well as a vastly improved discovery offering, which now includes discovery by genre and direct access to weekly charts.  To help users further, simfy africa offers 20 - 30 new curated playlists per week.  These are put together by a local inhouse music team who follow SA trends and preferences closely.

simfy africa soft launched in August 2012 to great acclaim from the public and the media.  Since launch, users have listened to many millions of tracks between them and have created over 75 000 playlists.  The service launched more officially last week, using an innovative silent marketing campaign.

In addition, the company has announced an exclusive partnership with Select Music, which will see their artists streaming only on the simfy africa service.  Top SA artists such as Kurt Darren, Adam Tas, Nicholis Louw, Romanz, Snotkop and others will take prominence on this proudly South African service. “We offer all types of music, as you would expect with a repertoire of twenty million tracks”, comments Mole.  “But South African music is a key focus for us and we are working constantly to ensure that we offer the best variety possible”.

A full guide to the new apps can be found at
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Follow us on twitter@simfyafrica
For more inforamtion contact Gillian Ezra at simfy africa: (011) 691 8687

Issued by Randy Robertson

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