Ga-Mphahlele, Limpopo, South Africa (11 March
2013) – Bethuel
Nchabeleng is a 32-year old man from Limpopo. He has no job and lives with his
parents in a modest home in the tiny
town of Ga-Mphahlele.
On weekends, Nchabeleng and his friends always
make the time to meet at their local tavern, where they unwind and enjoy the rich,
velvety-smooth, taste of Castle Milk Stout.
Back in November 2012, Nchabeleng entered the
Castle Milk Stout “Win your own Private Concert” promotion, which was
advertised on the reverse side of his beer crown.
The competition offered three lucky consumers
an experience of a lifetime: A private concert, performed by their favourite South
African artist, at a private location, open only to the winner and 40 of his friends.
“Man, I still feel like this is not real! I was
just trying my luck with this and can’t believe I actually won,” exclaimed
Nchabeleng.
Pic by: Buchule Raba |
“I have
loved Theo since his Mafikizolo days and now I get to meet him? This changes
everything! I’ve so many memories attached to this guy’s music. This is a very
special day for me, shared with people I truly care about. I’m very, very happy!”
he says.
Theo
opened his performance with acoustic versions of his songs, warming up the
crowd for an evening they’d savour forever. Following that acoustic set, he
called Bethuel up on stage and shared his microphone with him singing “Ndihambela
phezulu”, a gesture that was highly appreciated by his cheering friends.
The
evening took a different turn when Theo performed his dance music. Nchabeleng
and friends were evidently happy, dancing to every song. Being a consummate
performer, Theo fed off the energy of the crowd. The night reached a climactic
point when he closed his set with the latest hit single “Khona.” The crowd screamed
and danced with joy, singing along to the song. It was a truly a moment worth
savouring.
Castle
Milk Stout Brand Manager, Tebogo Motsepe says, “With this competition, we
wanted to give our consumers something special, something that would leave a lasting
memory. We know that the demands on a man are many and that it’s easy
to forget to pause on occasion and take the time to appreciate the things in
life that have real value. Nothing could be more valuable than taking the time to
savour a moment like this with your closest friends.”
For
moments worth savouring, please like Castle Milk Stout on Facebook: www.facebook.com/CastleMilkStout.SAB and follow us on Twitter for regular updates: @CastleMilkStout
ENDS
Issued by Vista
Kalipa | On-Point PR
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