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Friday, October 12, 2012

Youthful Designers Dazzle at The Nokia SA Youth In Design ShowCase

Winner Zano (Middle) of Skortzch

Lights, camera and fashion are all that we were exposed to at the 1st Annual Nokia SA YOUTH IN DESIGN TALENT SHOWCASE on 6th October 2012 at The Dope Store.

This initiative, brought to you by Lee Management was aimed at developing young talented clothing, footwear and jewellery designers in JOHANNESBURG by hosting a fashion show. The 10 best designers showcased in the presence of established designers and fashion lovers alike.

The venue was perfect for the intimate gathering and cameras were flashing everywhere, not too sure whether it was at the impressive designs by the students or the impressive guest list. The sounds of DJ Kenzhero welcome guests who waited in anticipation for the show to begin.


Anther Line Range
The do was attended by fashion designers like Reggie Molamo (ReggieStarred), Paledi Segapo (Palse Homme) and Hangwa Nengovhela (Rubicon Clothing) who also formed the a part of the judging panel. Bongani Fassie, who’s barely seen out also showed support towards the initiative saying that developing designers are hungry for a breakthrough and the SA Youth In Design is the perfect platform for them to do so.

So impressive were the designs that even the judges had difficulty selecting the winners. It all boiled down to Kutlwano Mohapi (Viscous Soul) taking 3rd place and managing to walk away with R3 500. 2nd place was a shared spot between Kathryn Green who’s a UJ Student and Matome Seshoka (Anther Line Couture) whom will each receive R5 000. Talk about generosity from Nokia and Lee Management, who were joint partners for the project.

Taking the grand prize of R10 000 was Zanozuko Sithetho who’s SKORZCH male designs belong on the catwalk of any fashion show. Classy, Fresh and personal are the best way to describe it.

Kathryn Li (2nd RunnerUp)
Each of these finalists will be granted a sales platform at The Dope Store and Thesis Concept Store for a year, while the winner will also receive business consultancy from Palse Homme which is owned by former RJK partner Paledi Segapo. The fun doesn’t end there, they will get to showcase at the SA Fashion Week Pop-Up Store in 2012.

As if the showcase wasn’t enough excitement, the energy skyrocketed when the evening's live musical act begun. Malik Zwane mesmerized the crowd with his silky voice and delectable lyrics, making all if wishing to fall in love again. This was just perfect for the intimate crowd we had.

Thandy & Reggie
Boogy Maboi, who was our MC for the night did an amazing job, for someone who’s new at this, she played it safe by being, short and brief and straight to the point...with a bit of humour thrown in here and there.

Nkanyezi Kubheka kept us on the dance floor until the early hours of the morning and we got to see Sistahood presenter and Tshisa actress Thuli Mpongolo and actress Zikhona Sodlaka getting down to the beat, I bet they were shopping for designers.

Great brands like Avon, Mangwanani and JimmiJagga showed their support towards the initiative by being partners.
Tribe by Calvin
Viscious Souls by Kutlwano



Zano, Model and Lee ( Management)

Bongani Fassie, Malik and Friend


To know more about the initiative or the upcoming designers kindly email info@aptitudeconsulting.co.za or visit www.aptitudeconsulting.co.za for more details.

Release by: Aptitude PR Admin.

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