Soweto-born Automatic Shares More About His Single SkimSaam!

Occasionally in a crowded local music scene dominated by Amapiano emerges an artist with a single, and music video titled SkimSaam that has the potential to capture the imagination of the country.

Upon listening to the amazing single, a question arises: Who is AUTOMATIC?

Automatic, real name Nathi Louw is an eccentric Pimville-born Soweto multi-talented musician, tattoo artist, actor, and fashionista. With the release of his new single, SkimSaam, Automatic has crafted an original sound that is both mainstream rock and Kasi township vibe.

Inspired by the likes of TKZee and American rock bands of all time such as Black Sabbath and Metallica, Automatic’s sound is a hybrid mix sound that is so fresh and ‘lekker’ that it will leave fans and detractors speechless with envy.

Watching him live on stage, many can’t help but draw a comparison to American rock star Lenny Kravitz with a township Kasi sound and slang. He has mesmerized audiences at Oppikoppi, South African Music Week, and is now ready to hit the road again.

Asked about his latest single SkimSaam, soft-spoken Automatic grins with confidence: “I’m just doin’ my thing blending and mixing the world into a township sound that everyone can vibe to.”

SKIMSAAM THE SINGLE:

The track single is a fresh township vibe about a guy who is crazy in love with a girl, a romantic story between two people.

The style of music is township Kwaito meets Rock. SkimSaam the single affirms Automatic journey as an accomplished artist and a musician hell bound on putt South African music on the local and global stage.

What is SkimSaam the song?

It is an eclectic mix targeting young fans who want to rock with a township style that is fun and crazy. SkimSaam is a fresh township vibe expanding and diversifying the musical boundaries and bent on curving its own niche in an otherwise local urban music scene crowded by Amapiano and Hip hop.

For booking information click [HERE].

Catch Automatic performing live at the South African Music Week Conference and festival on the 18th of November and at the Soweto Theatre. For performance, details check: www.samw.co.za

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