Specialist marketing and communications agency, One-eyed Jack, has been appointed by Pernod Ricard SA (PRSA) to manage the public relations and influencer engagement for Jameson Irish Whiskey.
The agency was invited to a three-way pitch and won the business through its creative ideas, solid understanding of the Jameson brand, track record and passion for the work, said Daryl Dixon, Marketing Manager for Irish Whiskey and Tequila at PRSA.
“It’s important that our agency partners not only deliver great work, but represent the ethos of our brands and Pernod Ricard culture. The team at One-eyed Jack are a right fit for Jameson and the incredible things we have planned,” says Dixon.
“As the largest brand in the PRSA stable, we’ve had our eye on Jameson for a while,” says agency Director, Darren Sandras. “We are excited to bring our ideas to life and work with the brand team and partner agencies to really take Jameson to a new level in the coming 12 months.”
Off the back of the strength of the Jameson pitch, PRSA also awarded One-eyed Jack both the Olmeca and Altos tequila PR accounts. Furthermore, Ballantine’s Scotch Whisky has re-appointed the agency for a third year, bringing to four the number of brands within PRSA that One-eyed Jack works across.
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