Longevity in the television industry is a
major feat for any show. Audiences change, times change but one show has stood
the test of time, The Bold and the
Beautiful. 30 years on our screens the award-winning TV soap drama will be
celebrating their phenomenal achievement in South Africa as part of a global
publicity tour.
The Bold and the Beautiful is part of SABC 3’s daily drama
offering and the channel is excited to be celebrating this milestone with
the Emmy Award- winning show with our viewers.
After 30 years, both brands are aiming to attract a much younger and savvy audience that keeps up with trends, fashion and topical social issues. This resonates well with the progressive aspirant SABC 3 target market in South Africa.
After 30 years, both brands are aiming to attract a much younger and savvy audience that keeps up with trends, fashion and topical social issues. This resonates well with the progressive aspirant SABC 3 target market in South Africa.
As part of their global publicity tour to
celebrate this milestone anniversary with their South African fans, the stars
of the show will be visiting the country from the 21st to the 26th
of October 2017, which will include visits to Johannesburg and Cape Town.
The cast visiting SA shores will be Jacob
Young who plays ‘Rick Forrester;
five-time Emmy® Award winning actress Heather Tom starring as ‘Katie Logan’
& Karla Mosley who effortlessly portrays her storyline as ‘Maya Avant Forrester’, the transgender,
lead model for Forrester Creations & wife of Forrester heir apparent ‘Rick Forrester’.
To kick-off
the celebrations locally, SABC 3 will be re-introducing the Saturday
broadcast of The Bold and the Beautiful Omnibus from the 14th
October, between 09h30-12h00.
“It gives us great
pleasure to set the SABC 3 stage for The Bold and the Beautiful cast in South
Africa. We are happy to bring our content closer to our viewers, and in this
case the fans of the B&B who will get a chance to experience the cast while
they are here. We welcome The B&B cast and crew to South Africa and we look
forward to the interaction with our viewers.” Says Aisha Mohamed, Head of
Bouquet: SABC 3, about the cast visit.
“I’m so thankful that
after 30 years, our South African viewers and our broadcaster, SABC 3, remain
an integral part of our extended television family,” said The Bold and the
Beautiful Executive Producer and Head Writer Bradley Bell. “To celebrate this
occasion, we’re sending Karla, Heather, and Jacob in person to convey our warm
greetings and gratitude to our fans."
Join SABC 3 as we play great hosts to The Bold and the Beautiful Family and stay tuned to SABC 3, to win
an exciting viewer experience. Watch The
Bold and the Beautiful daily on SABC 3 at 18:30 and follow us on social
media to give our guest the best of SA’s hospitality. The Stage is yours!!
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