Huawei P8 redefines the smart phone experience

Style and glamour took centre stage in Johannesburg on Thursday, 02 July when Huawei introduced its latest masterpiece, the P8 smart phone at the Johannesburg Country Club.

Johannesburg is the latest stop in a worldwide tour that has included stops in Bangkok, Singapore, New York and London, with newly appointed GM of Huawei Consumer Business Group SA, Charlene Munilall unveiling a smart phone that flawlessly balances artistry and creativity.

“The goal of the Huawei P8 is to become the most user-friendly smart phone for consumers globally. Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary and premium user experience. The device symbolises our continuous commitment to provide customers with access to premium quality products” said Charlene Munillal, GM of Huawei Consumer Business Group SA.

The P8 embodies classic yet inspiring design, class-leading technology and ease of use that is bound to amaze and inspire its users. The Huawei P8 is undoubtedly the smart phone of choice for the fashion-conscious, visually stimulated modern user. The P8 will be available in South African stores and through all network operators from the second week of July.

The P8’s outward appeal lies in its sleek, classical design that reflects its users’ sense of style and appreciation of performance and usability. Combining elegance, craftsmanship and durability, the P8 is manufactured using the latest Nano-injection moldings technology to deliver a one-piece aluminum body.

The sleek design combines comfort and ease of use, with the beveled body measuring a mere 6,4mm in height and weighing only 144g. Catering to the fashion conscious consumer who delights in choice, the Huawei P8 is available in silver, gold, black and grey.

The P8’s 5.2’’ full HD display with a 1080p resolution completes the design of a handset that redefines elegance and a fully immersive experience.

These physical attributes that perfectly blend human-machine design are enhanced by clarity of thought and ease of use in the user interface that delivers a new level of usability for applications impacting everyday life – at work and at play.

This is by virtue of Huawei’s Emotion UI 3.0 (EMUI) user interface that redefines the user experience. Built on top of the Android 5.0 Lollipop operating system, EMUI offers what can only be called a containerized solution: it’s a look, feel and set of features unique to Huawei.

Android Lollipop 5.0 on the P8 features a bold design that is responsive and allows for quick ways to view and respond to messages directly from the locked screen. It comes with automatic encryption to help protect data on the device if it is lost or stolen. The inclusion of SELinux running on all applications allows for protection against vulnerability and malware. Another great feature that comes part of the Operating System is when the screen is off, simply utter the words “OK Google” to access the full Google offering.

This attention to usability detail is taken a few steps further with the ability to increase the volume by up to 58 percent above normal level in noisy environments, as well as the ability to cut out 90 percent of wind noise when using a headset or earphones with a single mic.

Add to this the super hands-free functionality that enables clear hands-free speaker calls within two meters, and the built-in independent audio decoder chipset that doubles the music volume without sacrificing audio quality.

All these features and functionality are powered by Kirin 930 Octa-Core 64-bit chipset, delivering outstanding performance that outpaces the smart phone market by 20 percent. The 2680mAh battery has been optimized through extensive research and development in the Huawei laboratories and offers 24 hours of standby power when only 10 percent battery power remains.

This has been achieved by also applying Huawei’s unique battery management technology that includes features such as balancing brightness and energy consumption that provides 20 percent higher efficiency than comparative phones.

The P8 is available with either 16GB or 64GB on-board memory, which can be supplemented with a micro SD card up to 128GB that fits into the dual SIM slot that alternatively accepts a second SIM card.

The Huawei P8 is optimized for 4G/LTE data connections as well as enhanced network roaming - which is performed nearly three times faster than competitor phone models.

By the same token, voice quality has been given a boost with Huawei’s Signal+ technology that provides seamless network connectivity, even when users are travelling on a train at a speed of up to 300 kilometers per hour.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives our customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world's population. Founded in 1987, Huawei is a private company fully owned by its employees.

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