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Tuesday, September 3, 2013

Consumers get a chance to “Leave an Impression” with Ballantine’s Soundtrack of You!

In celebration of its all- new Finest  bottle,  the No. 1 whisky in Europe Ballantine’s, has partnered with legendary  British DJ Pete Tong to launch Ballantine’s Soundtrack of You; a global competition inviting people around the world to tell their life stories through music, submitting and sharing a soundtrack of their lives.

The new Ballantine’s Finest bottle reflects the essence, personality and life story of its founder, George Ballantine. Recognising that music is a universal passion and that the music we make, listen to and share is the ultimate expression of who we are as individuals, Ballantine’s is asking people around the world to share a playlist of five songs best representing their own personality and life story. 


The competition, which launched earlier this month, is running until  20th September  2013. As an online led competition, consumers need to go onto http://apps.facebook.com/soundtrackofyou and submit their personal compilations and soundtracks. Consumers with the most popular playlists, as voted for by the Facebook fans, will win the chance to see Pete Tong perform live for one night only, at an exclusive Ballantine’s event in Edinburgh, Scotland on the 26th October 2013.

On the competition, the legendary Tong comments, “Music is the ultimate form of self-expression for most people and no matter where I am in the world; I love to see how passionate people are about music. I’m looking forward to seeing what people choose as their own personal soundtracks and to celebrating the climax of this competition at the Ballantine’s event in Edinburgh.”

Entries are pouring in around the globe, and one lucky South African will have a chance to win the grand prize which includes flights and two nights’ accommodation for the winner and a friend to travel to Edinburgh- Scotland, and to attend the Ballantine’s Soundtrack of You event. “We are really excited about the competition because as a nation, South Africa is filled with music talent, and what better way to celebrate this than give those talents an opportunity to showcase their musicality and leave an impression? The grand prize is an added bonus!” remarked Ballantine’s Brand Development Manager, Zuki Ndungane.
Entries are open until 20th September 2013

Follow Ballantine’s on Twitter via the handle @Ballantines_LTD


Ballantine’s Whisky is part of Pernod Ricard.

Enjoy responsibly, not for sale to persons under the age of 18.

Issued by: Lerato Sengadi | Capacity Relations

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