Johannesburg - South African Award Winning Hip-Hop Star, AKA, takes control of the market yet again with his latest offering, Kontrol featuring Jozi’s Da L.E.S.
Kontrol’s entry
into the market was done in true AKA style, meaning it trended on
Twitter in South Africa. This time however, it trended before anyone had
even heard the song. Kontrol met the hype making it onto several
radio stations’ top charts within its first week of release, and
debuted at #4 on the iTunes Hip-Hop Chart.
The Kontrol video
made its first public appearance on the afternoon of 4 May on
MTVBaseAfrica and later that evening on SABC’s LiveAmp. The video was
shot in various locations across Johannesburg and was produced by Young
Legends films and directed by Yanga Ntshakaza. The video has been well
received by AKA fans across the continent having reached 10 000 YouTube
hits in just under 48 hours. A personal YouTube best for AKA, and that
number is exponentially increasing.
"The Kontrol
video is something I am very proud of. We wanted a video that is
authentic in representing what Joburg life is really about. The styling,
the locations, we really paid attention to detail. One of my favorite
videos from my catalogue" expressed AKA.
The hype of the Kontrol video comes just as the 19th
South African Music Awards (SAMAs) are about to take place, in which
AKA has been nominated for Best Video of the Year for his track Jealousy. Jealousy was the first single to be released off AKA’s second solo studio album, LeveLs, from which Kontrol followed. LeveLs is due to be released in July 2013.
“Kontrol
is the perfect intro to the new album. The response has been
overwhelming positive from all radio stations and music video channels
around Africa. AKA is the voice and inspiration of his generation.... He
continues to exceed all expectations” shares Benza, Managing Director
at Vth Season Audio & Lifestyle.
Listen to Kontrol [here] | Watch Kontrol | [here] | Buy Kontrol [here]
Issued By Sheila Afari - pr@sheilaafari.com
Issued By Sheila Afari - pr@sheilaafari.com
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