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Wednesday, April 24, 2013

Audi’s first Electric Super car takes central role in Iron Man 3!


Tony Stark steps behind the wheel of the incredible Audi R8 e-tron


Following the phenomenal success of the first two installments of the Iron Man franchise, Audi has once again joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s blockbuster, Iron Man 3.

Iron Man is synonymous with cutting edge Audi models; the Audi R8, R8 Spyder, A8, S5, and Q7 were all featured in the first and second installments and Iron Man 3 will see Tony Stark in the sleek Audi R8 e-tron.

Even though the Audi R8 e-tron hasn’t officially been launched yet, it is already a world record breaker. With a lap time of 8:09.099 minutes, the R8 e-tron has just become the fastest production vehicle with an electric drive system around the fabled Nürburgring in Germany.


While Iron Man gets people talking, the Audi R8 e-tron is all about torque: 4,500 Nm to be exact courtesy of four electric motors mounted to each wheel.

Robert Downey Jr. will reprise his role as Tony Stark, the title character in the film, whose Super Hero alter ego Iron Man is the result of an extremely versatile and indestructible high-tech armor suit. Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype. Oscar® winner Gwyneth Paltrow also returns as Virginia “Pepper” Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.

Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.

Ends


FOR MORE INFORMATION:

Publicity:

TOTAL EXPOSURE
011 788 8725

Refilwe Ntuku
refilwe@totalexposure.co.za | On behalf of Audi 


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