Theo Kgosinkwe is shooting an innovative music video based
on the concept of dance, Show Me (track). He wants to do a video that
is based on dance since a lot of people know him as the dancer and singer. He
says, “I want to expose the talent we have as dancers,” continued the man, “It
reminds me back in the days, you know I used to dance in different crews and I
also used to dance with my own crew…” Seeing different crews at his music video
shoot really touches him emotionally because it brings back all the memories.
He says, “Show me, if you got what it takes show us your
moves…” The video will not be marketed based on whether the song is sizzling or
not but it will be one of those videos that people should watch just to recognize
the value of dance for the reason that it has now gone to another level whereby we have reality shows
based on it. “People are loving dance; we have so many viewership on television
because a lot of people want to catch sight of people dance.” said Kgosinkwe.
He’s also working on a new record label and this is because
he decided to take his music more seriously as a business. His first project
under the new label is coming out this year and you should expect it “hopefully”
by August – September. When he says his project he’s talking about the group
that he’s going to record this year. They have started with a very hot single
and they want to do at least 3 singles, and that’s according to him.
An assortment of people see talent as no need to go to
school but Theo says we all need educational background. He admits, “Yes talent
is there but at least you need to nurture that talent, you need to have a
support mechanism for that gift…” He says we also need to get education as to
know how to communicate with other people. He also mentioned that going to discipline
will also help you in knowing how to deal with finances and the contracts that
one signs in the industry. “We need to learn how to exercise our brains and be
able to learn more things.” So he says.
OUT IN STORES |
Furthering on education, he says that he would disagree with
a person who says you need to go to university in order to make it in life. He’s
not discouraging people not to go to university, but he’s more encouraging them
to go to FET colleges to gain more practical skills. He says, “Other people are
good with hands and that does not need a BA Degree…” Out-and-out everyone
should have basic education and focus more on enhancing their gift(s).
He’s been in the music industry for a long time and when
asked for his opinion about the labels that are out there to rob artists, and
more vitally how do you choose and safely say this is the right record label
for me? He answered, “In certain things
that you do not know you need to get assistance from people who are in that
particular field.” He counsels that if you DO NOT understand a contract seek a
lawyer who’s dealing with entertainment to aid you go through it. The main part
is to comprehend before signing and not do that with emotions. “Don’t sign
because you want to be seen on TV.” Assured Theo of Mafikizolo.
He’s motto in life is to put God first, “Let God take
control in everything that you do, if you need anything talk to Him about it…”
We all have turning points in whatever we do so here’s his
turning point in the music industry, “It was the time that we were looking for
a record deal at Kalawa, it was taking too long and my parents said to me we
want you to go to school…” They got a response from the label that they liked
their demo. But them getting back at them with the contract were too long and
made him feel like music was not for him.
Going back to his music video “Show Me” he feels that it is
a challenge but also the most exciting day because out of all they could get in
terms of crews and props they used it to their best ability. They were supposed
to be shooting in Rosebank and things didn't go well because of
miscommunication with the venue management. He stands, “Use what is available
to you for example my music video thinking about you is the most beautiful one
though we struggled to get location…” He said it is difficult to shoot a music
video in an unplanned location but that will never stop him from continuing
with his work.
He’s also thankful to his team because they are very compassionate
and like to test new things. He safely says they are very patient people that
he loves to work with. As I was there since the arrival of everyone the numbers
were not what they expected but he said, “I am going to use what we have here
to make the best out of what we got today.”
Mafikizolo: Nhlanhla Nciza & Theo Kgosinkwe |
Where do you see Theo in three (3) years time from today? “Theo
in three years time, this year we are releasing Mafikizolo and we are coming
back strongly,” continued the musician, “Next year I am releasing my solo
album, as a brand and business Theo Kgosinkwe will continue to grow.” He’s also
starting his own band and yes he admitted that the future looks good for him.
If you there’s one thing you didn't know about Theo, well,
he's very energetic and works the whole day with no single break. He rests when
he’s mission is completed. He’s an artist, business man and a director of his
music videos.
“When I look good I
feel good…” Concluded Theo Kgosinkwe, and his album titled “Grateful” is
available in stores nation-wide.
By Buchule Raba|Independent Journalist|Producer|Publicist / leave your comments for me below the comment box or send them via email to editor@goxtranews.com, Click here to follow me on twitter or add me on Facebook here
©The views expressed above DO NOT in any way represent GoXtra News, but that of the concerned writer. For publication errors email: publisher@goxtranews.com/ for editorial editor@goxtranews.com. Follow us on twitter here for more information send your email to info@goxtranews.com.
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