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Thursday, December 1, 2011

The Editor: Mi-Fone is the biggest thing to consider when buying a hand-set

What happens when you mix African spirit with an absolute desire to take over the entire continent of Africa – you get Mi-Fone !

So what is and who is Mi-Fone ?

Mi-Fone was the brain child of Alpesh Patel launched in April 2008. Patel  and his team have created a distribution of handsets specifically targeting the African continent – the mass market sectors within emerging territories.

In 3 years the Mi-Fone team has made incredible headway by supplying into 15 African countries and India with a unique brand of high quality phones and has distributed over 1 million  handsets resulting  in generating over $15 million dollars in revenue.

So what about the handset – surely they must be plastic and rubbish if they sell so cheaply ?

That is what you would expect. Phones that retail at R1600 with touch screen and built in camera, radio, wifi & HSDPA/EDGE surely must compromise on something.

Well not in this case. We have all seen grey imported no name brand Blueberry knock-off phones but make no mistake – these are nothing like those.

I have been given the Mi-300 to evaluate so that I have some real world hands on experience with the device.
When I first unboxed the unit I was very pleasantly surprised about the quality of everything – right down to the packaging.  The handset comes protected in a proper box, with manuals, charger, cable and headset.

The handset is solid and feels like you are holding a real phone. The phone runs Android 2.2 and so its instinctively easy to operate. The touch screen is smooth and instantly responds to any movement. Applications are easy to load and having access to the Android Marketplace means that any app you could want is at a touch of a button.

I connected my device to my WiFi network – no problems there either. I surfed the web, pinched my way through Google searches, read the news, watch Youtube video clips and used the Google Maps – all flawlessly.
You forget you are not using a “traditional” brand phone.

What I didn’t like:

  • There are some items that are more “Android problem then a Mi-Fone problem such as:
  • The Radio requires you to use a headset (I wanted to play the music without one). If kept the “please insert a headset” error message even through I closed down the application.
  • The calculator doesn’t have a % sign – how on earth do I work out a tip in restaurant now ?
  • The camera make a terrible “hissing/ clicking” sound when you take a picture.

What I particularly liked:

  • The image manipulation is cool. You an pinch and zoom and set the images as wallpapers and assign the cropped image to a caller – nice.

  • The phone’s weight and quality makes it feel like a real phone – not a toy or a compromised device.

  • Dual sim – whilst my phone did not have the dual sim option, I do like having the option that I can put in one provider’s sim and use that for Data and then the other provider sim and use that for calls.

  • Battery life was superb...

Initial Summary:

I really do like this phone. I am not big on touch screens but this phone made it a pleasure to use.
Mi-Fone is targeting a segment of the market that is usually left behind or left to have the phones no one else wants. Mi-Fone is changing that thinking and offering a great quality phone, at a great price with great operating system.

Lets hope they make it into the South African market as this is a real game-changer.
I don’t think this is an awesome phone for its price. I think this is an awesome phone FULL STOP.
As Tomi Ahonen said : There is no reason why the next revolutionary invention cannot come from Africa – I say watch this space – I am sure we will be hearing more and more from Mi-Fone!

check it out:

Product Review by TechieGuy blogger Liron Segev. To see more about him and his work Click here or  follow him on twitter here alternatively visit Swift Consulting 

The Editor:

As I was going through the above review it took me back to their rooftop party that was held in Cape Town weeks ago, and I was hell yeah Mi-Fone is the next big thing to hit the African continent. This is a "don't mess with me kind of a brand" that you want to own and let it enjoy your hands as they are going to enjoy the features of this wholesome handset. I saw their designs during the party and I was wow! This is what technology really means, not Grade R technology... For more information please do check out their Mobi Site

©The views expressed above DO NOT in any way represent GoXtra News, but that of the concerned writer. For publication errors email: for editorial Follow us on twitter here for more information send your email to

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