On my way to work I was confronted by a
mind boggling poster written “Dead mum
cried for her kid!” Man! This displaced my thinking as I battled to conceptualize or make sense of the statement. What do they mean? How is it
possible? I thought on. Daily Sun is notoriously known for such mind bending
headlines.
I got to work and read this cover story of
this not so intelligent grand parent who gave away the son of her passed on
daughter to a person according to her version of how she knew this somebody I
consider this Sara person a stranger. This character vanished with the young
boy after promising to keep him for a weekend and now the old lady’s conscience
is confronting her every night when she goes to rest using the image of her
daughter in the process. We should know
by now the thoughts you entertain daytime become your dreams at night.
The story they published is not the soul of
this writing but the separation between catchy headlines and deliberately misleading head-lies. Yes
we understand a publication is a profit orientated entity to pay bills and by
all means necessary they have to meet their prime objective. It is no longer
about what happened but how it was told; language is manipulated in a manner
that will incite the desired objective which is driving turnover. Quality,
ethical, and honest journalism is watered down by the bottom line.
Any logical man does not expect a corpse to
be uttering words in the grave (unless they were buried alive). According to
the layout of the story one might agree and say Daily Sun’s claim is
justifiable because in how they coined the story indeed on the visions of the
old lady her daughter did speak. Who can confirm such a claim? This is
ultra-sensationalism on the part of the lady and the editor, the lady needed a
heavy case to be taken serious and the publication needed an ear candy to
entice the masses so the feeling was mutual.
Daily
sun is run by the same mind that creates soaps, too emotional and too illogical
most of the time. How many times have you read an
article and feel like telling the editor you are not a child such that they can
sell you a fairy-tale booklet. They might claim to be the number one seller
that we cannot dispute, but it is through watering down and manipulation of
language that they earned that accolade. You can read that paper cover to cover
for a week and not learn a new word it’s that pathetic.
In
the world of journalism headlines are an art form like naming your songs is in
music they have to capture the essence of your song/article, spark interest and
direct your audiences thinking. After reading your article one must feel your
headline is justified and not still wonder and fail to connect it with your
story after reading it numerous times. It should not be an exaggeration at the
same time remember journalists have power over the masses and to whom power is
given great responsibility is expected. They can spark wars, end wars,
assassinate ones character, uplift a community and I can list endless what’s
most is how one uses the platform afforded by the different medium.
Tabloid
journo and editors are void of such they just report carelessly and most of the
time stories are not backed by facts. They
accuse you on the cover page and apologise on the page five. Next time
readers pick up a tabloid, next time you are excited by a fishy head-lie do so
on your own risk at least read with a discerning mind. To
the Sub-Editor do your craft well don’t mislead.
Story by Yahkeem Ben Israel /Leave your comment for me below the comment box or click on the “contact us” page tab to see my profile.
Story by Yahkeem Ben Israel /Leave your comment for me below the comment box or click on the “contact us” page tab to see my profile.
©The views expressed above do not in any way represent GoXtra News, but are those of the concerned writer. 2011. Follow us on twitter here Find us on Facebook here /leave your comments below or email: editor@goxtranews. For publication ERRORS: publisher@goxtranews.com
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