Multi-award winning
singer, songwriter and producer, TRESOR, celebrated Christmas and wraps up a
phenomenal 2017 being announced as a Ford car ambassador.
This announcement comes
off the back of TRESOR having written the soundtrack to the latest Ford
Everest car campaign which includes a TVC currently airing on all major TV
channels, cinemas and online.
“This is yet another
lucrative deal that Vth Season has brokered for TRESOR. We are proud to have
secured him a campaign with Ford in excess of R1 Million,” shares
Raphael Benza of Vth Season.
“Papa got a brand new
toy! Proud to announce that I’m officially a Ford South Africa
ambassador. Thank you Ford for this beautiful car and for believing in
the music. Major thanks to Ninel Musson and Vth Season for the epic
work,” expresses TRESOR.
“The announcement of TRESOR as a Ford South
Africa ambassador is just the next phase of the relationship we at Vth
Season curated and secured for TRESOR with Ford, and a great
announcement to end the year off with. In the New Year TRESOR fans can expect
to see his extraordinary journey captured in a beautiful online campaign with Ford
as the final phase is revealed,” shares Ninel Musson, Director at Vth Season.
If you missed phase one of his relationship
with Ford, watch the Ford Everest TVC for which he wrote the
soundtrack here
2017 has been a phenomenal year for the musician who
is currently spearheading the African Pop Urban sound on the continent. The
year started with him and Vth Season partnering with Universal
Music on a 7 figure multi-year record deal, which is pegged to be one of
the most lucrative record deals for a South African based artist.
He then
went on to release his sophomore album, The Beautiful Madness, which has
had numerous Top 100 RAMS charting singles, wrote soundtracks for 3 Top
South African brands’ TVCs, performed at key events and festivals such as the Cape
Town International Jazz Festival and secured a deal with Ford just
to highlight a few.
TRESOR ends 2017 on a high note and will usher the
New Year in performing for the second consecutive year at the prominent annual Vic
Falls Carnival in Victoria Falls.
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