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Friday, February 3, 2017

Imagine live chat for business over multiple messaging platforms

Brandchat is the latest tool that is transforming how customers and businesses interact with each other across multiple messaging platforms including WeChat, Facebook, Telegram and Kik.

 The company has built a unified dashboard that allows businesses to create and manage a bot as well as do its customer support across all supported chat apps in one place. It has also developed tools that enable businesses to create engaging additional content inside chat apps. This could include broadcasting special offers or the latest news, or getting feedback via polls and surveys.

BrandChat director Pete Matthaei (pictured right) says nearly everybody is already on chat. "We want to make it as simple and natural to get in touch with a business as it is to get in touch with friends. Starting a chat is quicker than downloading an app, more immediate and cheaper than making a phone call, and simpler than figuring out a complex website."

 "Businesses are now more accessible to their customers. Imagine being able to open your favourite chat app like Facebook Messenger or WeChat, and start a customer support conversation with the business right there. No hold times. No transfers. And it uses little or no airtime," he explains.

 BrandChat makes interacting with organisations as simple, effortless and natural as interacting with friends. It helps businesses streamline their communication and feedback to customers. At the same time, it could help them determine what customers think of their products and services through polls and surveys.

 "We all reach for a chat app whenever we want to get in touch with a friend. Now imagine you could do the same when you want to get in touch with a company. BrandChat ensures faster, relevant responses, better and more valuable customer relationships as well as consolidated reporting and measurement," he concludes.

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