South Africa is one of the world’s leading locations for film, television and commercials; boasting a combination of excellent crews, equipment, creative agencies locations and state-of-the-art studios. So it’s almost unsurprising that international whisky brand The Glenlivet decided to film a TV commercial in South Africa for the very first time.
Set
to be seen on our TV screens from 1 October 2012, the brand’s new
advert features a suave homecoming success story highlighting a subtle,
complex and elegant style that has become
synonymous with The Glenlivet.
Shot on
location in Jeppestown Johannesburg over a two-day period in
August 2014, Johann Van Zyl, Marketing Manager for Pernod Ricard,
excitedly states that: “The new commercial is the next step in our brand
evolution in South Africa. Where the commercial’s
conceptual framework plays on the theme of ‘imitation meets
celebration’, depicting the triumphant return of the quintessential
Glenlivet man to his hometown and the euphoric events that follow soon
thereafter.”
According to Director
Terence Neale, from EGG Films the primary objective is to
conceive a believable environment in a visually beautiful manner:
“Through utilising the element of magical realism, the textures of real
locations add depth and make the scenes more memorable
and visually engaging”, he explains.
The
advert pays tribute to writer and critic Charles Caleb Colton, who was
well-known for his witty motto, “imitation is the sincerest form of
flattery”. Charles Colton was a man who marched
to the beat of his own drum and was instinctively immune to the
opinions held towards him by others, which denotes the underlying
essence of the true Glenlivet man.
Over
and above his effortlessly cool and immaculate, yet understated, sense
of style, the fundamental quality that the protagonist exudes as The
Glenlivet man is that of confidence in his ability
to succeed.
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