Set to be seen on our TV screens from 1 October 2012, the brand’s new advert features a suave homecoming success story highlighting a subtle, complex and elegant style that has become synonymous with The Glenlivet.
Shot on location in Jeppestown Johannesburg over a two-day period in August 2014, Johann Van Zyl, Marketing Manager for Pernod Ricard, excitedly states that: “The new commercial is the next step in our brand evolution in South Africa. Where the commercial’s conceptual framework plays on the theme of ‘imitation meets celebration’, depicting the triumphant return of the quintessential Glenlivet man to his hometown and the euphoric events that follow soon thereafter.”
According to Director Terence Neale, from EGG Films the primary objective is to conceive a believable environment in a visually beautiful manner: “Through utilising the element of magical realism, the textures of real locations add depth and make the scenes more memorable and visually engaging”, he explains.
The advert pays tribute to writer and critic Charles Caleb Colton, who was well-known for his witty motto, “imitation is the sincerest form of flattery”. Charles Colton was a man who marched to the beat of his own drum and was instinctively immune to the opinions held towards him by others, which denotes the underlying essence of the true Glenlivet man.
Over and above his effortlessly cool and immaculate, yet understated, sense of style, the fundamental quality that the protagonist exudes as The Glenlivet man is that of confidence in his ability to succeed.
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