In only “a matter of days,” some of your favourite videos on
YouTube could be gone, possibly for good.
YouTube is preparing to radically change the site, adding a
subscription service that is intended to help them compete in the streaming
music industry. The Google GOOGL +1.89%-owned video site has already signed new
licensing deals with all of the major labels, but many independents are
refusing to take part. Apparently, not only are smaller, indie labels not being
offered the same deals as the majors, but the contracts that Google is putting
in front of them are less than fair.
In order to show their muscle, Google has stated that any
label—meaning smaller, independent ones—that does not sign a deal with them
will not only be left off the new service, but will have their content taken
down from the original, free YouTube. Vice President and Global Head of
Business at YouTube Robert Kyncl recently claimed that they already had deals
with 90% of the industry, and that they had no choice but to move forward.
“While we wish that we had 100% success rate, we understand
that is not likely an achievable goal and therefore it is our responsibility to
our users and the industry to launch the enhanced music experience,” he stated.
Read more on Forbes
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