In 54 years Limpopo Province has witnessed a number of significant events from THOBELA FM (formerly known as Radio Lebowa) first day of broadcast in June 1 1960, to being granted a degree of self-government in 1975. However it was in the late 1990’s that the City of Pietersburg became the first Province in South Africa to change its name to Polokwane. The latter years saw the Province appointing its first Premiere Advocate Ngoako Ramathlodi under the administration of South Africa’s former late President Nelson Mandela. Throughout these historical events it was Limpopo station of authority, that kept listeners of Lebowa and those in the periphery abreast of issues of national importance.
The month of June, Limpopo’s African Language station will be celebrating its 54th Birthday and to mark this occasion the station has lined up a series of events in and around the Limpopo Province for its Stakeholders and the public at large. This celebration combines the station’s new brand identity which is aimed at taking the station to a new digital space of broadcasting whilst promoting cultural diversity and the heritage of the Sepedi language. The new brand launch will set the scene for robust news reporting, content that resonates with current and future audiences and delivery of authentic stories through the usage of modern platforms.
The Station Manager, Ms Moshongwa “Mosh” Matsena, said “this achievement is important to us as a station, not only do we reflect at a luminous historical journey - but we look at how radio has changed the lives of our communities throughout the years. We are truly proud to have played a significant role in sharing, interacting and empowering our listeners through riveting content and a variety of programmes that have become Thobela’s signature, expressed Matsena”.
In celebrating its success the station will be engaging with various listeners, through a sitting Breakfast with key Stakeholders who are playing an important role in the Limpopo Province. These group of people include Government, Businesses associates and the top echelons of society. It will be followed by a social responsibility programme, which is aimed at giving back to the community whilst strengthening the station affinity with its listeners. Wrapping the Birthday week, listeners will be fêted to a music concert which will be held at the Peter Mokaba Rugby Stadium featuring an array of musicians from Selaelo Selota, Teargas, Chomme, HHP, Solly Moholo, and Winnie Mashaba to Television personalities such as Rami Chuene and others of her caliber. On this day two lucky winners will walk away with a cool R10 000 cash prize.
Continuing with the month of June, the station will give-away cash prizes to the value of R20 000 as part of incentivizing listeners who have kept the fire burning in a competitive world of radio. Listeners of the station are encouraged to share unforgettable stories, laughs and their birthday messages via on-air and also to interact with the station through its online platforms such as Facebook and Twitter.
A station pointing the microphone at itself….
05 June – Station’s Internal Launch
06 June – Stakeholders Breakfast
07 June – Mosate Visit and Music Concert at the Peter Mokaba Rugby field
ABOUT THOBELA FM
Thobela FM is a proud-modern-home of N. Sotho speaking and understanding people, representing cultural diversity by preserving rich heritage through information, education and entertainment for current and future generations
Language: Mainly N. Sotho speaking 60% of Limpopo Population (includes dialects of Limpopo)
Geographic Area: Live in Limpopo, Gauteng, parts of Mpumalanga and North West provinces
AGE: 25 – 49
LSM 4 – 7
MALE AND FEMALES
FACEBOOK - Thobela FM TWITTER - @Thobela_FM HASHTAG #Thobela54