Let's Change: As Africans We Are No Longer Feeding Ourselves!

Do Agric, It Pays!  Campaign, an initiative pioneered by ONE.org to raise awareness about the transformative role that agriculture can play in growing the  African economy – despite the fact that 70% of Africans are dependent on agriculture for their livelihood, productivity in this sector has been at a standstill since 1961. As Africans, we are no longer feeding ourselves.

              

The campaign is inspired by the fact that in 2003 at the AU Summit, African leaders agreed to dedicate a minimum of 10% of their budgets to developing agriculture. To date, only 8 have kept to that promise. The Do Agric, it Pays! campaign is about holding governments to that promise, while awakening youth to the fact that agriculture is a viable business sector to enter.  

To send the message out, over 20 artists from across Africa recorded a track and video 'Cocoa na Chocolate' (Cocoa becomes Chocolate) to reach youth audiences and amplify the message. The artists include Nigeria's Femi Kuti and D'Banj, South Africa's Judith Sephuma and Vusi Nova, DRC's Fally Ipupa, amongst others.

Get a FREE download of the song when you sign the petition calling for investment in African agriculture [here]

Full list of participating artists: A.Y. (Tanzania), Bufallo Souljah (Zimbabwe), Dama Do Bling (Mozambique), D'Banj (Nigeria), Diamond (Tanzania), Dontom (Nigeria), Fally Ipupa (DRC), Femi Kuti (Nigeria), Judith Sephuma (South Africa), Juliani (Kenya), Kunle Ayo (Nigeria), Vusi Nova (South Africa), Liz Ogumbo (Kenya), Nancy G (Swaziland), Omawumi (Nigeria), Rachid Taha (Algeria), Tiken Jah Fakoly (Cote d'Ivoire), Victoria Kimani (Kenya) and Wax Dey (Cameroon).

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