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| Lead actor on the Stimorol ad! |
SA’s
most popular gum brand, Stimorol, is
proud to bring South Africa not just a new gum, not just a delicious gum, but
actually “The Most Indulgent Gum in the Universe. Ever. Seriously” - new Stimorol Sensations. Sensations is the first candy layered slab
gum to indulge SA consumers with a burst of delectable taste and flavour.
With two
layers of delicious fruity chewing gum sandwiched around a rich candy gel
center, this gum is more about flavour than ever before, and possibly the most
delicious gum. Ever. Seriously.
Stimorol Sensations arrived on shelves nationwide on 1 July 2013 in two delicious fruity combinations, ‘Strawberry and Citrus’ and ‘Peach and Mango’. Packaged in the well-loved, premium envelope format, Stimorol Sensations have 7 mouthwatering slabs of gum for your mouth’s all day, any time pleasure. It’s hard to put it into words but “it’s like a waterfall of Strawberry’s and Citrus. But not really. But Kind of. But only for your mouth.” All of this delicious indulgence all for the seriously low price of R7.99. Indulgence for all.
The Launch Campaign:
The Stimorol Sensations launch campaign
kicks off at the end of July 2013 in the well-known tongue-and-cheek nature
that Stimorol is loved for. The new product and campaign falls under Stimorol’s
recently launched communication platform “See What Unfolds” which aims to
liberate the fun for consumers’ in everyday mundane moments (see www.stimorol.co.za for more information about the full
campaign).
THE GUM(S):
The Sensations product launch will be
supported by a full 360 degree marketing campaign. There will be a sensational new
TV commercial, indulgent radio ads, an equally indulgent sampling campaign
together with print, PR, social media, outdoor and in-store elements - all so
indulgent you will want to lick them. Seriously.
Twitter: @StimorolSA
Issued by:
Candice Mullins
Public Relations
Assistant Manager: Kraft Foods South
Africa
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