Excuse me! Listen here and I am forcing you to read this! My
question, is KCI still relevant on (the) Radio? And guess what's the answer?
Read!
Before you start to read, these are the types of people that
the station focuses on: "A Xhosa speaking person in all 9 provinces. Ambitious, humble, career or business
oriented person, orientated individuals." And the station's holding company is South Africa's national broadcaster, SABC. Now bear the above in mind as you read…
When Mthobeli was given a hot boot by former station manager
Nada Wotshela and I am sure the RAMS can agree that he was about to reach 5
Million listeners and now he is struggling to even reach a million listeners!
The station has now decided I assume to bring Luks Gidane at
the helm of KCI who's no longer relevant on the radio at all.
This is not 2007 and radio has changed a lot since he was
kicked out of the station. We need change because the afternoon drive slot is
very vital and the station cannot afford to pay a person who's playing poppy-house.
I am of the opinion that KCI does no longer know what's
going on in the industry and that affects the station to advertisers and the
listeners who are getting ZERO information from the show.
MR Phumzile Mnci as the station's manager what are you doing
about this negative move of hiring Mthobeli back? And why did you hire Tina
Jaxa who's not famous? For RAMS maybe? Take it from me, I might not have
managed a station but I produced and worked at one, I humbly advise you to
change your strategy.
Content is very important and it is also vital that you
check what or how other stations are doing it? It's like working on a newspaper
and not buying your competitor's paper to see what are the improvements and how
can you improve your house too.
It is clear that KCI is so old-fashioned and does not know a
cipher about new media and the current situation in terms of changes in the
whole broadcasting industry and how to source relevant content for the listener
who's stuck in traffic to home.
Number one, the "Couch-potatoes" must be given a
sign to the door with the middle finger because they are boring and repeating
what we watched on the small box already! I mean like really now? We are not
kids and TV teasers are always available on request to the relevant soapies'
public relations officers.
The "couch-potatoes are irrelevant just like KCI
himself! They must in fact all go! Because they are doing no justice to the station!
I am not sure if those couch what what are still there because I tuned out of
the station the moment I heard the boring stuff that KCI does and I am certain
that Bongani does not produce that gibberish at all! Amaza provided great content! So what's up with KCI and Amaza won at the MTN Radio Awards this year, what did KCI win? Couch potatoes!
I will end here because writing about how to source great
content will be a waste of my time, KCI must just go learn at Radio Zibonele
(community radio) in Cape Town because he's turning the station to a community radio. Another option is to take him to an extensive radio course.
Last question, yes you've been in the industry - where and doing what? If you were so good, which station picked you up to dry your sorrows when Nada kicked you out? You came back boasting about people who thought radio was theirs but is it yours?
Last question, yes you've been in the industry - where and doing what? If you were so good, which station picked you up to dry your sorrows when Nada kicked you out? You came back boasting about people who thought radio was theirs but is it yours?
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