Anele has been with 5 fm for a good number of four (4) that
has gained her an unbearable experience in the field of broadcasting, April she's joining Highveld Stereo. She did
not only become a radio personality but went as far as becoming a television
starlet when she hosted the popular show, SA’s Got Talent and appearing on
Strictly Come Dancing.
I might be blind as a bet, but to be outright Anele got all
the fame because of 5 fm and no one can dispute that. On an interview with SA
FM when asked about her followers on twitter she said they are going with her;
I mean she got all those followers because of the SABC’s brand 5 fm and they
did not follow her because she’s Anele Mdoda but she’s Anele Mdoda of 5 fm. I
also don’t see a reason to be big headed especially radio personalities
thinking that they have listeners, they are honestly not yours but that of the
station.
Talking with Mr. William Seyama (CEO of eNitiate Integrated
Solutions), he suggested that there should be a policy of social networks in
place whereby any radio personality will tweet in this case using a twitter
handle that is linked with the brand they work for. An instance would be
@Anele5FM and that handle should belong to the station so that as soon as they depart
the station it could be either be deprived of or buy it. In the above case his crucial example was
CNN.
It is fantastically inequitable to any brand to use them
to gain followers on twitter and another brand for example comes with a better
offer on the table. Anele is currently standing on 56, 125 followers on twitter
and guess what she says, they all followed her because she’s Anele! That’s pure
pre-school talk or might even say lies and or not limited to being crazy.
Now the dare or questions we might be asking ourselves are
her followers going to amplify or diminish? She’s been on twitter since 25
March 2009 and that's approximately the year she joined 5 fm. She has 20.9%
Retweets, 30.6% plain tweets, 18.5% replies, 22.9% Mentions, She shared 3% of
links and 4% of pictures.
Her online strength is 2% with sentiment of 41:1 (41 being
positive staff about her and 1 being negative). Passion is 23% and her reach is
25%, so will you safely agree with her when she says she’s followed because she’s
Anele Mdoda? Ausi please admit you’re followed because of 5 fm and that’s final,
I stamp it.
Otherwise all the best of lady luck with Highveld Stereo…
By Buchule Raba|Independent Journalist|Producer|Publicist / leave your comments for me below the comment box or send them via email to editor@goxtranews.com, Click here to follow me on twitter or add me on Facebook here
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