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Saturday, September 20, 2014

Castle Lite launches its new 12-pack Ice Core!


Warm South African summer days, with blue skies and sunshine, are best known for enjoying the outdoors, where there is nothing better than grabbing a pack of ice cold beers to enjoy with friends. This summer, Castle Lite are pushing the boundaries of innovation to help you stay refreshed in an extraordinary way, combining both innovation and convenience with the launch of the ingenious 12-pack Ice Core - the first of its kind portable packaging innovation in Africa.

It’s no secret that Castle Lite is always served extra cold and in keeping with this, the Ice Core has been developed utilising premium materials with the added functionality of insulation to ensure that every sip you take of your Castle Lite is unmistakably Extra Cold. 

Essentially this multi-pack innovation has a central core of ice which is surrounded with an optimum arrangement of cans, creating the maximum surface area contact to ensure thermodynamic conduction and a superior cooling effect. 

This is contained within the most advanced and effective insulation material, Neopor™, ensuring that the ├╝ber-efficient Ice Core offers the coldest portable self-cooling system to keep your Castle Lite extra cold for longer. Silver Neopor™ is a Graphite-infused Polystyrene which acts as an excellent heat reflector and is in fact 20% more thermally efficient than regular Polystyrene; ensuring that the Castle Lite cans will remain extra cold for up to 48 hours. Designed with convenience, durability and portability in mind, the Ice Core has a handle and can be re-used for several occasions.

“Consumers are known to be on the move during the summer season, buying their beer on-the-go to take to a park, braai, or party. While our multipacks are perfect to grab and go, we recognised an opportunity to do more,” explains Kuben Nair, Castle Lite’s Marketing Manager for Strategy and Innovation. “Traditionally, consumers open up a pack of beers, throw them into a big cooler box, top it up with ice and lug this with them. So we asked ourselves, how can we keep Castle Lite extra cold for extra-long? Pack Innovation is a key driver of Castle Lite’s growth and we strive to offer our consumers exciting solutions that lock in extra cold refreshment for as long as possible, whilst incorporating cutting edge innovation,” continues Nair. “The revolutionary Castle Lite Ice Core portable multi-pack, with its distinctive and progressive design, successfully amalgamates and reinforces the brand intrinsic of innovation and exclusivity.”

Castle Lite’s new Ice Core 12-pack will be available in all major liquor outlets, and Pick n Pay and Shoprite/Checkers stores from 1 November, for a limited period only (September – December 2014) at only R133.95.

This will undoubtedly become the ultimate summer accessory for any occasion, as you are guaranteed quick and convenient extra cold refreshment from the Brand voted No. 1 in SA's Best Beer Brand category in the 2014 Sunday Times Top Brands Survey.

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