And this is to reward its consumers with free extra cold refreshment!
They can be discovered
on websites all over the world, from Google, to YouTube even Vogue. And
now a unique digital ‘Easter Egg’ has made an appearance on South
Africa’s leading premium and innovative beer brand,
Castle Lite’s site, with the introduction of their Castle Lite Cold
Room Campaign.
“For those not in the
know, this isn’t the ‘Easter Egg’ we traditionally know. It is in fact
an intentional hidden message, joke or feature embedded in the coding of
a website, computer program or game, that is
just waiting to be stumbled upon. It truly adds an innovative quirky
twist to the user experience,” advises Vaughan Croeser Communication
Marketing Manager of Castle Lite.
And it seems that Castle
Lite’s loyal consumers truly loved their ‘Easter Egg’ experience, which
had the Twittersphere abuzz on Friday the 1st of August, as
posts spread about the brand’s intentional
cryptic message hidden within its site and social media posts that
ultimately allowed consumers to unlock free beer from the Castle Lite
Cold Room.
From Friday 1st August until Sunday 10th
August, the brand is giving away 500 8-packs of Castle Lite. Each
day the brand will announce access to the Cold Room,
which will fall at a certain time each day, where the first 44 users
will each receive a WiCode which enables them to receive a free 440ml
8-pack from participating Shoprite LiquorShop or Checkers LiquorShop
stores countrywide.
“As a brand we are
passionate about innovation and our loyal consumers. We could not think
of a better way to reward our consumers than an innovative secret portal
that transforms their passion for our brand into
their currency,” remarks Croeser.
Not only will the
brand’s consumers be rewarded with free Castle Lite but they will also
have an opportunity to share in their mutual love of music. “On
redemption of their allocated WiCode, they will
receive a second SMS notifying them that they have opened an Extra Cold
Music account. They can then use the codes under the caps to download
the latest local and international music from Castle
Lite’s Extra Cold Music platform for free,” continues Croeser.
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